Prime Day is now an annual event last year it marked the largest sales day in Amazon’s history. The company received almost 400 orders per second-all on a single, ordinary day in the middle of summer. The event was astonishingly successful: Amazon made 34 million Prime sales that day, nearly 20 percent more than it had on Black Friday, the traditional post-Thanksgiving buying bonanza. Over the next 24 hours, starting at midnight, the company offered special discounts every ten minutes to the 44 million users of Amazon Prime, its members-only benefit program. ![]() ![]() On July 15, 2015, Amazon marked the twentieth anniversary of its founding with a “global shopping event” called Prime Day.
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